Chamber Grand Opening/ribbon cuttings are considered the “official” ceremony. Chamber Staff provides: Chamber gold scissors, a custom ribbon with your name/logo, plaque to present and do photos of the event that will be shared in the Chamber eBiz newsletter, website and social media.
Tips for Planning Your Event:
Timing is everything
Set a date that is convenient to your customers, clients and suppliers. If you are having a special guest or dignitary as part of the festivities, you need to determine that person’s availability. In addition, you need to allow sufficient time to secure and deliver invitations as well as obtain other items and supplies necessary for the event. Your grand opening should not compete with any other events. Check with civic, organizational and governmental calendars.
Lay a Strong Foundation
Your grand opening is the opening phase of your marketing program. Planning and consideration will be key to your long-term success. Your business should be up and operational for at least two to three weeks prior to your grand opening. This will give you time to polish your business and to work out any unforeseen problems. After all, your grand opening is your stage to showcase your expertise. Every person in your audience is a potential customer and has the opportunity to influence others.
Invite current customers, business contacts, the media, friends and family. Use the membership directory from the Bay County Chamber of Commerce and governmental agencies to further develop your list. Your guest list should include a significant number of invitees to ensure a good turnout. The Chamber invites Ambassadors and local elected officials, but it’s always a good idea for you to make a personal contact to the mayor of the municipality your business is located.
Blitz the Media/Social Media
Post information about your grand opening on relevant websites or social media outlets. Email press releases to area newspapers and publications. Contact your local radio and television stations. Include the date, time with any special directions, a contact name and phone number. There is no guarantee that your grand opening will be covered, but any publicity would be beneficial to your business. The Chamber can provide their media list to you.
Refreshments
Decide what refreshments to serve. Your budget and the time of day should be considered. Ceremonies planned during mealtimes should have heavier offerings. We request that you use a Chamber member and a list can be provided for you.