ServisFirst Bancshares, Inc. andServisFirst Bank Elect New Board Member

community announcement


Dr. Betsy Bugg Holloway Joins Bank’s Board of Directors

ServisFirst Bank, a subsidiary of ServisFirst Bancshares (NYSE:SFBS), is pleased to announce the election of Dr. Betsy Bugg Holloway to the ServisFirst Bancshares, Inc. and ServisFirst Bank Board of Directors.
“ServisFirst Bancshares, Inc. is proud to announce and welcome Dr. Betsy Bugg Holloway as a new
Board Member,” states Tom Broughton, ServisFirst Bancshares, Inc. Chairman, President and CEO.
“Her outstanding leadership skills and impressive academic and global business experience make her
an extremely valuable asset to ServisFirst Bancshares’ shareholders and customers.”

Dr. Betsy Bugg Holloway is an accomplished global marketing executive with a long track record of
innovative leadership and operational expertise in growing and improving organizations. She currently
serves as Vice President for Advancement and Marketing for Samford University, where she leads all
marketing, branding, and philanthropic initiatives for the university. Under Dr. Holloway’s leadership,
Samford has experienced unprecedented growth in enrollment, fundraising, national reputation,
awareness, recognition, and record levels of philanthropic engagement.

Before joining the university’s administration, Dr. Holloway served as Professor of Marketing, Dwight
Moody Beeson Chair of Business, and Hackney Family Research Fellow in Samford’s Brock School
of Business. Additionally, Dr. Holloway was previously a Visiting Professor at Kiev Business School,
the University of Jordan, and the Beijing Institute of Technology.

Dr. Holloway is also a well-known leader in her community, as she has a long history of admirable
community and civic service. She currently serves on the Board of Directors and is a member of the
executive committee and chair of the nominating committee for Blue Cross & Blue Shield of Alabama
and is a member of the Board of Advisors for Founders Advisors. Dr. Holloway has served on several
other Boards of Directors and executive committees across the state. She is a past president of the
Rotary Club of Birmingham, the Omicron Delta Kappa national leadership honor society, and the
Public Affairs Research Council of Alabama (PARCA). She was also a founding board member and
former chair of Scholarships for Kids and a trustee for the Alabama Symphony Orchestra Endowment,
the IPC Foundation, and the Charles and Estelle Campbell Foundation. Dr. Holloway is a graduate of
both Leadership Birmingham and Leadership Alabama and was the 2011 Aspen Institute Ideas Festival
Scholar, among other numerous awards and recognitions she has received over the years.
Dr. Holloway earned her B.A. degree from Vanderbilt University, an M.B.A. degree from Samford
University, and her Ph.D. in marketing from the University of Alabama.

For more information regarding ServisFirst Bank’s recent election, please contact Krista Conlin at
[email protected]. For more about ServisFirst Bank, please visit

ServisFirst Bank is a full-service commercial bank focused on commercial banking, correspondent
banking, treasury management, private banking and the professional consumer market, emphasizing
competitive products, state-of-the-art technology and a focus on quality service. Recently, the Bank
announced that its assets exceed $14 billion. The Bank offers sophisticated treasury management
products, Internet banking, home mortgage lending, remote deposit express banking, and highly
competitive rates.

ServisFirst Bank was formed in May 2005, and has offices in Atlanta, Birmingham, Charleston,
Charlotte, Dothan, Huntsville, Mobile, Montgomery, Nashville, Northwest Florida, West Central
Florida, and Western North Carolina. In April 2015, and annually thereafter, ServisFirst Bank has
earned investment- grade ratings and a stable outlook from Kroll Bond Rating Agency (KBRA), which
measures companies’ financial fundamentals. ServisFirst Bancshares, Inc. files periodic reports with
the U.S. Securities and Exchange Commission (SEC). Copies of its filings may be obtained at